It is this writer's opinion that doing business is about relationships. If your company can become friends with prospects or give them an impression that you are more than a soldier out representing your giant company, that prospect may be more inclined to buy from you. Introduce the trade show model. I am not talking about the stupid bimbo, but the experienced, well trained, gorgeous and articulate trade show model. I have alot of experience providing this service and I have seen relationships cultivated and developed thanks to a strong presence on the front line of your exhibit. The model with the warm smile and friendly hello that greats a prospects and shares a brief conversation not only scans information or passes out your promo. She starts a relationship. This prospect will believe your company stands out from the rest. It is not a bad idea to provide an oasis of friendliness in a sea of humanity that is so often a trade show. I'd love to hear your coments on this. Please visit us at www.orlandomodelagent.com if you have any questions or needs regarding the very effective marketing tool that is a tradeshow model....the right tradeshow model. 407-744-5451 

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